Everything you need to bid on value.

Step-by-step playbooks on connecting your data, modeling value, matching identities and shipping conversions to every platform.

Start here

Foundations.

Why sending “a lead is worth €640” instead of “a lead happened” changes what the algorithm learns.

Expected value, tiers, mappings, floors and caps — a practical method, no data team required.

The data path from CRM to ad account — sources, normalization, destinations, and testing safely.

Modeling & dispatch

How conversions tie back to ad clicks — click IDs, hashed PII, and the levers that lift your match rate.

Form-fill optimization, flat values, missing offline conversions, low match rates, and impatience.

Getting started, per-platform integration guides, security & privacy, and a technical FAQ.

Start a free trial and follow the in-app guides as you connect your first source.