Features

The whole machine behind value-based bidding.

From the first lead to the closed-won deal, PipeValue scores value, resolves identity, dispatches to every platform and corrects itself — so you never build any of it.

At a glance

Eight systems. One product.

AI Drop & Analyze New

Drop a file and AI maps your fields, segments and revenue drivers in seconds.

Real-time value engine

Each lead is scored and dispatched within seconds of landing in your CRM.

Revenue-based scoring

Turn any CRM attribute into a euro value with presets or custom rules.

🧬

Identity & matching

Stitch click IDs and PII into one golden record for high match rates.

Multi-platform dispatch

Meta CAPI, Google Enhanced Conversions and LinkedIn from one place.

Calibration loop

Predicted value is checked against realized revenue and auto-tuned.

🟢

Connection health

Disconnects are caught, you're alerted, and missed data catches up on reconnect.

📊

Outcome analytics

ROAS, value distribution and platform mix — the numbers that matter.

✨ AI Drop & Analyze

Drop a file — AI hands you a value model in seconds.

Export a list from your CRM and drop it in. PipeValue's AI reads it right in your browser, detecting your revenue column, your win signal, your strongest segments and the fields that actually predict value — then proposes a ready-to-use value model you apply in one click. Emails and names are anonymized on your device before anything is sent.

  • AI-detected field roles, segments & revenue drivers
  • Anonymized in your browser — privacy by default
  • One-click apply to your scoring model
leads.csv → analyze() → roles · segments · model
mrr → revenuedeal_stage → win signalplan → segment
Enterprise 56% wonanonymized on-device
€ Value engine

A real euro value on every single lead.

The moment a lead is created or updated, PipeValue runs your model and produces a conversion value in euros — not a vague score. It fires instantly, so platforms learn from fresh signal while the click is still warm.

  • Event-driven: triggers on create & status changes
  • Sub-second scoring, live dispatch
  • Shadow mode to test before going live
Predicted value · enterprise lead
€650
lead.created → score() → €650 → dispatch()
live~480 ms3 destinations
Revenue-based scoring

Model value the way your business actually works.

Start from a preset — probability of closing × lifetime value — or build your own rules on any CRM field: deal size, ICP fit, industry, lifecycle stage. Simulate the output on real leads before a single euro is sent.

  • Preset P(close) × LTV, or fully custom rules
  • Any CRM attribute as an input
  • Versioned models with one-click rollback
deal_amounticp_fitlifecyclecountry
value = P(close) × LTV
  = 0.42 × €1,550 = €651
v3 · activesimulated on 1,204 leads
Identity & matching

Match more conversions, attribute them correctly.

PipeValue captures click IDs (gclid, fbclid, li_fat_id) and hashed PII, then resolves them into a single golden record per person. Each conversion is routed back to the right platform with the keys it understands — pushing match rates up and waste down.

  • Click-ID + hashed email/phone matching
  • Golden-record dedup across sources
  • SHA-256 hashing, consent-aware
gclidfbcli_fat_id
person_id ← {email#, phone#, click_ids}
match rate 84%deduped
Multi-platform dispatch

One value, every destination, in real time.

Send the same revenue signal to Meta Conversions API, Google Enhanced Conversions and LinkedIn — with per-destination status, retries and dedup keys handled for you. Add a destination in a click; PipeValue does the plumbing.

  • Meta CAPI · Google EC · LinkedIn CAPI
  • Automatic retries & deduplication
  • Per-destination delivery logs
€651 Meta ✓Google ✓LinkedIn ✓
3/3 delivered0 retries
Calibration loop

It gets more accurate every week.

PipeValue pulls closed-won outcomes back from your CRM and compares predicted value to realized revenue. When the model drifts, it surfaces the correction — so your bids stay anchored to reality, not last quarter's assumptions.

  • Predicted vs. realized, per segment
  • Automatic outcome sync from CRM
  • Calibration suggestions you can apply
Predicted vs. realized
98%
+€34 avg correctionsynced daily
Outcome analytics

Finally, dashboards that talk in revenue.

See blended ROAS, value distribution, platform mix and LTV by cohort — annotated with the changes you made. No more guessing whether the spend actually produced pipeline.

  • ROAS & cost-per-SQL trends
  • Value distribution & platform mix
  • Change annotations on every chart
Blended ROAS
+38%
Avg. value
€412
🟢 Connection health

Never silently lose a connection.

If a CRM or ad platform disconnects or a token expires, PipeValue spots it, flags it in-app and emails you — so bidding never runs blind without you knowing. The moment you reconnect, it back-fills everything that happened during the outage, with no gaps in your data.

  • Automatic disconnect detection & email alerts
  • Auto catch-up of missed data on reconnect
  • Clear status on every source & destination
HubSpot ✓Google ✓Meta · reconnect
disconnect detected → alert sent → reconnect → back-fill
0 data gapsemail on outage
Trust

Enterprise-grade, EU-first by default.

Tokens are encrypted in a vault and never exposed to the browser. Every workspace is isolated, and data stays in the EU.

🔒

Encrypted token vault

OAuth tokens stored encrypted, accessible only to the secure pipeline.

🏢

Per-tenant isolation

Row-level security keeps every customer's data strictly separated.

🇪🇺

EU data residency

Hosted in eu-west, GDPR-aligned, consent-aware dispatch.

Connects with

HubSpotSalesforcePipedriveMeta AdsGoogle AdsLinkedInCSV / XLSX

See it run on your own pipeline.

Spin up a workspace, connect your CRM and watch real € values flow to your ad platforms.

Start your 15-day free trial →